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Girl Scouts Kicksoff 2020 Cookie Season

With New Cookie and New Packaging

By Britney Bouie, PR Manager, Girl Scouts GCNWI January 8, 2020

Girl Scouts of Greater Chicago and Northwest (GSGCNWI) and Girl Scouts of the USA (GSUSA) launched the 2020 Girl Scout Cookie season, when Girl Scouts across the United States become entrepreneurs as they earn money to power their own leadership opportunities and adventures. This season Girl Scouts announces 2 sweet new ways to celebrate young female leaders: refreshed packaging reflecting the amazing experiences cookie earnings make possible for girls, and a new lemon cookie available in select areas!

The new Girl Scout Cookie is Lemon-Ups, a crispy lemon cookie baked with messages inspired by Girl Scout entrepreneurs. “I am a go-getter” and “I am an innovator” are among the eight phrases that bring the experience of Girl Scouting to life. The new cookie joins the national 2020 lineup, which also includes favorites such as Thin Mints®, Samoas®, and Trefoils®. Lemon-Ups are available in select council markets, including Girl Scouts of Greater Chicago and Northwest Indiana. 



GSUSA’s refreshed cookie packaging (with the same great taste!) continues to emphasize what the cookie program is all about, and the updated images feature current Girl Scouts taking part in a diverse range of experiences available to members—from adventure-packed camping and canoeing, to exploring space science and designing robots, to taking action to improve their communities. Every purchase of Girl Scout Cookies makes experiences like these possible for girls in your local community.

The Girl Scout Cookie Program® teaches girls about entrepreneurship as they have fun learning essential skills like money management, public speaking, and decision making, which set them up for a lifetime of success. Nine in ten Girl Scouts say the cookie program has built their entrepreneurship skills and their interest in pursuing entrepreneurship as a career path—so every cookie purchase is an investment in the world-changing business leaders of tomorrow. What’s more, each and every purchase stays local to power amazing experiences and leadership opportunities for girls in communities across the United States. 

“Every year we see excited young women learning the transferable skills of sales, marketing and customer service and using this education to benefit their troops, communities and themselves.” says Nancy Wright, CEO, Girl Scouts of GCWNI. “We are excited as ever to see where the 2020 cookie season will take our local Girl Scouts – from camp, to a coding class or to see the world. A cookie sold a day, shows every girl a new way!” 

Girl Scout Cookies can only be purchased from a registered Girl Scout. To find Girl Scouts selling cookies near you, visit www.girlscoutcookies.org or use the official Girl Scout Cookie Finder app, free on iOS and Android devices.


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About Girl Scouts of Greater Chicago and Northwest Indiana 

Girl Scouts of Greater Chicago and Northwest Indiana impacts the lives of nearly 50,000 girls and more than 16,000 adult members who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader) ™ to change the world. We serve 245 communities in six Illinois counties (Cook, DuPage, Grundy, Kankakee, Lake, and Will) and four Indiana counties (Jasper, Lake, Newton, and Porter) as the preeminent leadership development organization for girls. For more information, visit www.girlscoutsgcnwi.org or call 1-855-ILOVEGS (456-8347).